South Florida rock band Siren premiere their emotional new music video for their single “February Son,” out today. The song was written by singer Rob Phillips in honor of family member Reese Puckett, who tragically passed away at the age of twenty from fentanyl.

“It’s one of the most difficult songs I’ve ever written,” said Phillips. “My wife’s daughter had lost her son to Fentanyl and we went to her home to comfort her and her family. I wrote ‘February Son’ during this time as a way for me to deal with the pain and senseless loss. It’s a love song from us for his family and friends to honor him and the wonderful soul that he was.”

The emotional weight behind “February Son” shaped the tone and direction of the recording process. Despite the heaviness of the subject matter, the song came together naturally and quickly once the band entered the studio. Staying true to their middle-American storytelling approach, the band allowed the song’s structure and feel to develop organically as each part was tracked, giving the performance an unforced sense of honesty and vulnerability.

The final mix was crafted by Wyatt Oates at Madison Studios, who elevated the recording with clarity, warmth, and depth, helping bring the song’s emotional arc fully into focus. His work preserved the song’s raw intimacy while expanding its sonic scope, resulting in a track that feels both deeply personal and universally resonant.

For the visual component, Siren partnered with renowned lyric video director Wayne Joiner, whose past work includes projects with Mammoth, Creed, Kansas, Alter Bridge, and Sevendust. Given full creative freedom, Joiner designed a concept that mirrors the emotional journey of the song. The video centers on an old chest being opened, with photographs and memories flowing outward, gently narrating the story contained within the lyrics. The imagery creates a reflective and immersive experience, emphasizing themes of remembrance, grief, and enduring love.

Described as a fusion of melodic rock, progressive elements, and blues-rooted storytelling, Siren continue to refine and expand their sound. Fronted by Phillips — the band’s consistent creative force since its formation in the 1980s — alongside drummer and engineer Mike Cupino, the band is currently entering one of its strongest creative periods to date. Their music blends technical musicianship with emotional storytelling, forming a cohesive sound that feels organic rather than calculated.

The progressive textures add atmosphere and dimension, while the roots-driven foundation keeps the songs grounded and accessible. Together, these elements create a musical language that serves the emotional core of each track, allowing the narrative to remain front and center without unnecessary embellishment.

With “February Son,” Siren deliver one of their most heartfelt and resonant releases, transforming personal grief into a moving tribute that honors memory, connection, and the power of music to heal.