George Collins’s latest single “By the Time” already stands out for its understated Americana. It’s an acoustic rooted outlaw confessional that trades bitterness for quiet resolve.
With the release of the Official Music Video today, the song’s emotional world feels even more tangible, as it unfolds like a short story on screen.
Shot on location at Max’s Steakhouse in Prague, the video leans into the very image Collins imagined while writing the track – a solitary figure at a bar, not burning a letter, but writing one. A “Dear John” note marking the end of a love affair. Continue reading